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Dubai · 6–8 October 2026

Ritual 01 in development

52.37° N · 4.90° E

Oriyé: beauty, reimagined through understanding

Beauty, reimagined through understanding.

A founder-led beauty house from the Netherlands, where naturally derived ingredients meet research and the clarity of good data.

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Intelligence · Nature · Radiance

Dubai · Beautyworld Middle East · 6–8 October 2026

Manifesto

We believe beauty that lasts is built slowly: on what nature offers, what science can show, and what you come to know about yourself.

Oriyé is a beauty house shaped by Priscilla Laclé’s lifelong curiosity: the habits her mother taught her, years of researching formulations, and a career spent making complex information useful.

Read the vision

The Oriyé essence

Intelligence, Nature and Radiance

  1. Intelligence
  2. Nature
  3. Radiance

Questions before answers.

Priscilla Laclé built her career translating data, technology and regulation into decisions people can act on. Oriyé brings that discipline to beauty: research first, claims only when they are earned.

What the earth already knows.

Naturally derived actives, each chosen for a clear role rather than for the story it tells. Nature is where we begin, never a shortcut.

What you see when the day is done.

Healthy-looking radiance that belongs to you. Not a universal ideal, and not a finish you wash away at night.

Knowledge before persuasion Consistency over perfection Confidence through understanding

Material studies

The world we draw from.

A tactile vocabulary for a brand that joins nature with precision. Hover to bring each study to life, tap to touch it.

Material study: limestone
Study 01 Limestone Mineral, patient, formed over time.
Material study: optical glass
Study 02 Optical glass Clarity. Seeing what is really there.
Material study: liquid
Study 03 Liquid Fluid, alive, never static.
Material study: ribbon
Study 04 Ribbon Precision held softly.

Every material is a question about what lasts.

The vision

Ritual 01

One formula. Years in the making.

Our first ritual is being developed with experienced formulation partners. We will share it when the work is ready, and we will tell you exactly why every ingredient is there.

  1. 01 Research
  2. 02 Partners We are here
  3. 03 Formulation
  4. 04 Testing
  5. 05 Launch
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Close portrait of Priscilla Laclé in a white blazer, her hand resting beneath her chin

Founder

Priscilla Laclé

“I think about the skin I have today and the skin I want to have years from now.”

Priscilla Laclé · Skin, Reimagined

A Dutch entrepreneur, Government Business Advisor and founder of Fushion AI. Oriyé is where her lifelong fascination with beauty meets everything her career has taught her about research and innovation.

Meet the founder

Dubai · 6–8 October 2026

Dubai

Meet us at Beautyworld Middle East.

Priscilla Laclé is in Dubai for Beautyworld Middle East at the Dubai World Trade Centre. Manufacturers, partners, distributors and press are welcome to arrange a meeting.

Arrange a meeting Press room