Dubai · 6–8 October 2026

03 Press room

Press & media.

Resources for journalists, partners and event organisers. For interviews, high-resolution files or a meeting in Dubai, write to our press desk.

Now · 6–8 October 2026

Priscilla Laclé at Beautyworld Middle East, Dubai

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A

Fact sheet

Brand
Oriyé
Founder & CEO
Priscilla Laclé
Based in
The Netherlands
Category
Beauty. Ritual 01, the first formula, is in development
Stage
Research and partner selection
Essence
Intelligence. Nature. Radiance.
Website
oriyebeauty.com
Press contact
info@oriyebeauty.com

B

Boilerplate

Oriyé is a founder-led beauty house from the Netherlands, created by entrepreneur Priscilla Laclé. It brings together naturally derived ingredients, research-led formulation and a data-literate way of thinking to make beauty clearer, so people can care for themselves with confidence. Oriyé's first ritual is in development.

C

Founder biography

Short · 1 paragraph

Priscilla Laclé is a Dutch entrepreneur, Government Business Advisor and the founder of Oriyé and Fushion AI. Her work spans good governance, artificial intelligence and entrepreneurship.

Approved · 2 paragraphs

Priscilla Laclé is a Dutch entrepreneur, research expert, tech aficionado, and Government Business Advisor. Her extensive professional background spans good governance, artificial intelligence, and entrepreneurship. Priscilla graduated from Inholland University of Applied Sciences with a degree in Management, Economics, and Law before entering the Dutch public sector and later founding Fushion AI, a technology company dedicated to automation and data-driven solutions for the real estate industry.

At the core is Priscilla Laclé's passion for skincare, which stemmed from childhood after watching her mother embrace consistent habits and appreciate natural components. Her fascination evolved into years of researching formulations, exploring products, and maintaining daily rituals, ultimately inspiring her as an entrepreneur to use those experiences and learnings as the foundation for Oriyé.

D

Approved portraits

JPEG, 2400 px on the long side. For editorial use with the credit “Courtesy of Oriyé”. Original files on request.

E

Logo files

Use the supplied artwork only. Keep the accent on the É intact, give the wordmark a calm field and never stretch, outline or re-typeset it.

F

Skin, Reimagined

Priscilla Laclé’s 30-page book on curiosity, longevity and caring for skin as a long-term relationship. Free to read and quote with attribution.

priscillalacle.me/book

Press desk

Interviews, images, introductions.

info@oriyebeauty.com